How AI Is Helping Hotel Apps Get Onto Travelers’ Radar Screens – PYMNTS.com

The more the user gets to use the app, the more it gets to know them using machine learning and AI [artificial intelligence], SIX Travel Founder and CEO Khalid Meniri told PYMNTS.com in an interview.

In addition, the company uses Core ML to translate the images that users interact with and extracts tags from those images. If a customer is looking at an image of a mountain with snow, for instance, the app might discern that the traveler is looking at ski properties. Then, if a user looks at a few images of other hotels, the app can predict that the traveler is looking for a winter getaway. The idea is to use all of these implicit and explicit actions, along with the image tags, to recommend hotels to travelers.

https://www.google.com/amp/s/www.pymnts.com/news/retail/2018/artificial-intelligence-ai-hotel-booking-apps/amp/

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