Alibaba – Robots handled 95% of customer service inquiries

“Trademarked by Alibaba in 2009, Single’s Day – 11th November – has grown into the world’s largest online shopping event. With record sales year-on-year, particularly in Southeast Asia, the seasonality of the day reportedly resulted in a 191% spike in sales for Lazada, an eCommerce platform owned by Alibaba.

“Data-driven personalization drove additional product discovery,” said Mense. “Alibaba’s AI-powered customer service robot handled 95% of customer service inquiries.”

https://brandinginasia.com/drive-sales-on-singles-day/

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