“The fourth edition of The Maddies Awards 2018 held on October 31 in Mumbai also hosted Screenage, a mobile marketing conference. The first panel discussion held at the conference spoke on the topic: How AI is going to unleash a new wave of marketing revolution, how enterprises need to adapt for being competitive?
Bansal added to demystifying AI, ‘As marketers, there is so much data generated every day, it is important for us to understand the importance of AI. Today there are 6 or 8 billion connected devices /objects in the world, in less than 10 year there will be 27 billion connected devices. From that perspective, everything is generating data. So for us to harness that data to make intelligent decision will be super critical. We have to prepare ourselves for a future when AI will literally be like electricity around us, it will be so ubiquitous and omnipresent.'”