“In fact, Domino’s has traditionally been an early adopter of technology, integrating the latest gadgets into their marketing strategy. Hungry customers have been able to track their pizzas for a decade now. The brand introduced “Dom,” an AI pizza ordering assistant in 2014 and earlier this year, began testing it as a replacement for human phone orders.
Other efforts have included a Facebook chatbot and its AnyWare initiative, which allows users to order a pizza just by texting a pizza emoji.”
https://www.alistdaily.com/technology/dominos-ar-pizza-chef/