Refresher: 2017 eCommerce Holiday Spending Report

As we wrap 11/11 (aka Singles Day) we have officially begun the start of the holiday shopping season. With that in mind, I thought it would be the perfect time for a 2017 refresher.

  • “As Deloitte predicted, the weeks leading up to Black Friday/late November and late December accounted for up to 80% of retail sales in the holiday season, with online retail shopping emerging the clear winner in sales contributions.
  • The National Retail Federation revealed last week that retail sales outperformed last year’s numbers by over 5.5%, with revenue from online sales and non-store sales shot to $138.4 billion, seeing an 11.5% rise over last year’s numbers.
  • According to Adobe Insights, 2017 is the first year where holiday sales have surpassed the $100 billion mark in digital transactions alone.
  • The number of in-store shoppers dropped by 3 million to 99 million from last year, while online shoppers increased to 108 million, a 5 million increase from last year.”

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