How brands can use AI to boost their email marketing metrics – Kevin George

Netflix uses systems that evaluate data established by the watch list of the user and the trending shows. With the help of a recommendation engine, the algorithms create tailor-made recommendations for every user. This will help in keeping the subscribers active and reduce the subscriber churn while enhancing the email marketing metrics.

https://www.clickz.com/ai-boost-email-marketing-metrics/220621/

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