Mobile will be key.
So will AI, for perhaps the first time, as smart systems are helping to drive more than a third of all retail revenue.
- This upcoming Cyber Week will be the biggest digital week ever. We predict that 40% of the entire shopping season’s revenue will be made the first week of the season, which is up from 32% last year. Black Friday, predicted to be up 19% and Cyber Monday, up 16%, will lead the charge for the critical Cyber Week period.
- This is the year that mobile wins! Shoppers will again turn to their phones for visiting sites – as phones will drive 68% of the season’s traffic.
- And on peak mobile days, like Christmas Eve, mobile will drive a massive 72% of all traffic and 54% of all orders.
- Over the last year, we’ve seen shoppers come to appreciate the value of AI in their overall shopping experience. AI-powered product recommendations have had a massive impact and are driving 37% of all revenue