Salesforce: 40% Of 2018’s Retail Revenue Will Happen This Week During Black Friday and Cyber Monday

Mobile will be key.

So will AI, for perhaps the first time, as smart systems are helping to drive more than a third of all retail revenue.

  • This upcoming Cyber Week will be the biggest digital week ever. We predict that 40% of the entire shopping season’s revenue will be made the first week of the season, which is up from 32% last year. Black Friday, predicted to be up 19% and Cyber Monday, up 16%, will lead the charge for the critical Cyber Week period.
  • This is the year that mobile wins! Shoppers will again turn to their phones for visiting sites – as phones will drive 68% of the season’s traffic. 
  • And on peak mobile days, like Christmas Eve, mobile will drive a massive 72% of all traffic and 54% of all orders.
  • Over the last year, we’ve seen shoppers come to appreciate the value of AI in their overall shopping experience. AI-powered product recommendations have had a massive impact and are driving 37% of all revenue

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