US consumers love online shopping. Hate poorly design carts – Roy Edwards

I love this type of post…it’s a data goldmine.

  • Ecommerce in the US has grown rapidly. In 2017 Americans spent a total of $435 billion shopping online, according to the Ecommerce Foundation. With an annual growth rate of over 15%.
  • Even though Amazon is clearly the leading online retailer in the US with a market share of over 50%, followed by Walmart (14%) and Apple (6%)
    US consumers like to be informed about deals. 96% of shoppers report seeing recommendations while shopping, but only 17% of them find these suggestions relevant.
  • A recent Deloitte Insights survey found that more than 60 percent of shoppers prefer online channels.
  • According to a new Gartner forecast, “Global retail sector technology spending will grow 3.6 percent to reach almost $203.6 billion in 2019, with similar growth rates for the next two years.
  • What US consumers buy online?
    • Fashion (clothes, accessories, shoes) 74%
    • Travel (flight, hotels, tours) 56%
    • Digital goods 48%
    • Entertainment experiences (tickets for concerts) 47%
    • Groceries and consumer packaged goods 47%
    • Furniture 29%
    • Financial products (insurance, loans) 22%
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