Pre-Black Friday Online Sales Spike 17% – PYMNTS.com

U.S. consumers increased their online shopping by nearly 17 percent before Black Friday, according to new data published by Adobe Analytics this week. Online shopping spend topped $31.9 billion in the first 20 days of November, including the first $2 billion day of the season,analysts said. That day was Monday, Nov. 19.

https://www.google.com/amp/s/www.pymnts.com/news/retail/2018/adobe-online-sales-black-friday-holiday-shopping/amp/

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