MOBILE Instagram Talks New Shopping Features And Why It Doesn’t Have A Buy Button –

Dealing with friction stands as vital work for any company engaged with eCommerce, as the PYMNTS Checkout Conversion Index demonstrates. It found that, on average, it takes 22.1 clicks to complete an online purchase. As well, the average time it too, to check out from online sites stood at 2 minutes and 25 seconds in the second quarter of 2018 — that’s 12 seconds faster than was the case in the first quarter of 2018. And as the report noted, “We are  witnessing a sharper focus on the implementation of friction-reducing features that enhance consumers’ mobile shopping experience.”

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