This afternoon I was checking out vendors leveraging AdWords to reach eCommerce professionals. I combed through the Reflektion site, and was impressed by their case studies with some well known brands.
Conversion Rate Improvement:
Toms – 3.3%
Marmot – 13%
Cafe Britt – 18%
Check out the full details:
http://reflektion.com/category/case-study/
Also, an interesting visual to help explain the difference between AI, ML and Deep Learning.