And they’re off! Black Friday, the Super Bowl of shopping, kicks off holiday season

CSONDY, GETTY IMAGES

  • On Thanksgiving Day, the traffic flowing through mobile devices represented 68 percent of all online traffic, according to Salesforce. And 54 percent of all digital orders that day were made through smart phones, the most of any day this year and roughly 30 percent more than in 2017.
  • Social media is also playing a growing role, with nearly 8 percent of traffic on Thanksgiving Day generated by platforms like Instagram and Facebook — a more than 40 percent uptick over 2017.
  • Digital research firm eMarketer has similar figures, saying that e-commerce spending will rise 16.6% to $123.73 billion, making up 12.3% of total holiday retail sales — the largest chunk ever.

https://www.google.com/amp/s/amp.usatoday.com/amp/2056063002

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s