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- On Thanksgiving Day, the traffic flowing through mobile devices represented 68 percent of all online traffic, according to Salesforce. And 54 percent of all digital orders that day were made through smart phones, the most of any day this year and roughly 30 percent more than in 2017.
- Social media is also playing a growing role, with nearly 8 percent of traffic on Thanksgiving Day generated by platforms like Instagram and Facebook — a more than 40 percent uptick over 2017.
- Digital research firm eMarketer has similar figures, saying that e-commerce spending will rise 16.6% to $123.73 billion, making up 12.3% of total holiday retail sales — the largest chunk ever.