Amazon and aieCommerce to impact 7M jobs and 25% of malls (Dr. Tu-Lam Pham)

Overview:

  • How to compete with Amazon
  • Win through direct to consumer model: Casper Mattress, Warby Parker glasses

Keys:

1) Good Value

2) Easy Returns

3) Utilize data – “Data is the new oil”

4) Simple Marketing – Mobile First, Social, Content; “Don’t buy media, create media”

5) Adopt New Tech Early

– Messaging apps are the new internet

– Augmented reality

Fast-forward to interesting points:

7 min – Friction and UX

10 min – Retail jobs eliminated 7M

30 min – Example – Friction in pizza business

https://youtu.be/Kxr0nplICHE

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