Overview:
- How to compete with Amazon
- Win through direct to consumer model: Casper Mattress, Warby Parker glasses
Keys:
1) Good Value
2) Easy Returns
3) Utilize data – “Data is the new oil”
4) Simple Marketing – Mobile First, Social, Content; “Don’t buy media, create media”
5) Adopt New Tech Early
– Messaging apps are the new internet
– Augmented reality
Fast-forward to interesting points:
7 min – Friction and UX
10 min – Retail jobs eliminated 7M
30 min – Example – Friction in pizza business