How Merchants Are Driving Conversions With Five Features – PYMNTS.com

• “Just over eight in ten merchants — or 81.5 percent — had implemented site help live in the second quarter.
• Just over seven in 10 merchants — or 72.5 percent — had implemented free shipping in the second quarter.
• Approximately one-fourth of merchants — or 27.8 percent — had implemented rewards in the second quarter.
• About half — or 48.2 percent — of merchants had implemented a guarantee or refund in the second quarter
• About two-thirds — or 67.5 percent — of merchants had implemented product ratings, reviews or recommendations in the second quarter.”

https://www.google.com/amp/s/www.pymnts.com/news/retail/2018/ecommerce-merchants-online-customer-checkout-conversion/amp/