Covergirl takes on e-commerce rivals with hi-tech flagship store: ‘We’ve become DTC’

“Inside, the store is equipped with a host of state-of-the-art technology. An AI-powered hologram named ‘Olivia’ greets customers to the store, answering questions and directing shoppers with the help of Google’s conversational Dialogflow platform. Customers can virtually try on makeup simply by picking up a connected product at an AR ‘glam station’, while lipsticks and makeup bags can be customized at a dedicated counter.”

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