How Two Banks Are Chasing The AI Dream – thefinancialbrand.com

“To tap the potential of AI, banking providers must start leveraging data and new analytics tools. Two institutions show you how they are advancing their AI journey, and where the road to success starts.

Citizens Financial Group

In many ways Citizens Financial Group, a $160-billion regional bank, seems quite far down the AI road. The institution has already scaled up a large team that includes data scientists to develop its data capabilities, according to Chris Musto, SVP and Head of Digital Strategy.

Union Bankshares

Union Bankshares, a fast-growing Virginia bank currently at $14 billion, is 11 times smaller than Citizens, and that affects where it falls on the data analytics spectrum. But the bank is not at square one, by any means.”

“our focus has to be on providing highly personalized experience for our customers.”

https://thefinancialbrand.com/76969/banking-artificial-intelligence-ai-marketing/

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