Case study: Under Armour utilizing Cognitive Scale

Here’s an interesting case study I found from Cognitive Scale a project with Under Armour.

Notes:

  • Create a 1×1 personalized experience
  • Leveraging AWS, ML, NLP
  • Results
    • 24% increase in story exposure (spread of impressions)
    • 70% decrease in time needed to publish content
    • Increase in revenue per visit

    https://info.cognitivescale.com/hyper-personalized-mobile-shopping

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