Here’s an interesting case study I found from Cognitive Scale a project with Under Armour.
Notes:
- Create a 1×1 personalized experience
- Leveraging AWS, ML, NLP
- 24% increase in story exposure (spread of impressions)
- 70% decrease in time needed to publish content
- Increase in revenue per visit
https://info.cognitivescale.com/hyper-personalized-mobile-shopping