I discovered this case study and customer testimonial that was developed by Sentient Ascend and wanted to share.
Notes:
- Chris McBride
- GM eCommerce
- Trans World Entertainment
- Online sales of music and videos
- Company has used Optimizely in the past but was interest in running many tests with a limited staff and tried Ascend
- Test with 77,760 possible candidates
- Produced 18% conversion improvement