Video: Chris McBride (TWEC) on 18% conversion improvement with Sentient Ascend

I discovered this case study and customer testimonial that was developed by Sentient Ascend and wanted to share.

Notes:

  • Chris McBride
  • GM eCommerce
  • Trans World Entertainment
  • Online sales of music and videos
  • Company has used Optimizely in the past but was interest in running many tests with a limited staff and tried Ascend
  • Results
    • Test with 77,760 possible candidates
    • Produced 18% conversion improvement

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