Netflix logo on an iPhone in Philadelphia, on July, 2017. (AP Photo/Matt Rourke)
“Freely sharing Netflix login details with friends and family who live minutes, hours, or days away could become a thing of the past. The company is introducing new artificial intelligence (AI) technology to identify users who share login details with others to avoid paying an additional fee for online entertainment services.
Market research and consulting company Parks Associates “predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billion of OTT revenues will be lost to credentials sharing,” according to Synamedia.”