Artificial Intelligence Is Expected To Be The Most Impactful Technology On Commerce

“In the same survey, Euromonitor International also asked industry professionals what aspects of commerce would be most impacted by key technologies like artificial intelligence. In the near term, respondents expected artificial intelligence to improve customer engagement, such as tailored marketing and personalized recommendations, as well as enhanced website search.

Despite the promise of these technologies, there are still companies that are not investing. No clear use case for businesses was the overwhelming reason that respondents gave for not investing in artificial intelligence. In fact, over 40% of respondents pointed to this as the top reason for not investing in IoT, augmented reality/virtual reality and AI.”

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