“The bank, which has a portfolio of over 71 million customers, has been working on a platform dubbed Bradesco Artificial Intelligence (BIA) over the last four years.
Currently, 90% of the bank’s services are already available via the app, but sales made via mobile currently represents about 20-30% of the overall business volume. “It’s a low [percentage]. We want to increase sales in that channel,”
When it comes to key lessons learned from Bradesco’s AI journey, Minas’s main words of peer advice are around curation: “It is fundamental to have a team that oversees that specific activity, otherwise the results may be catastrophic.”
‘My advice is to assemble a team that focuses on information curation, both from the perspective of what is being fed into the platform and especially what exactly the algorithms are delivering to clients. The technology aspect is really the simplest part.'”
