Adidas Partners With Findmine On AI Shopping Experience

  • “Adidas is partnering with artificial intelligence (AI) platform provider Findmine to offer complete product recommendations on the retailer’s site.
  • Before the solution, Adidas merchants would have to manually put together outfits for its online “Complete the Look” feature — a process that took 27 steps and 20 minutes to finish, and resulted in fewer than 10 percent of products appearing in the feature.
  • Since the tech was officially rolled out, Adidas has seen a 95 percent decrease in the time merchandisers spend on Complete the Look, while the number of items featured in the outfits has increased by 960 percent.
  • “Our website is the most important store we have in the world,” Kasper Rorsted, chief executive of Adidas, said at the time.”

Leave a Reply