Adidas Partners With Findmine On AI Shopping Experience
“Adidas is partnering with artificial intelligence (AI) platform provider Findmine to offer complete product recommendations on the retailer’s site.
Before the solution, Adidas merchants would have to manually put together outfits for its online “Complete the Look” feature — a process that took 27 steps and 20 minutes to finish, and resulted in fewer than 10 percent of products appearing in the feature.
Since the tech was officially rolled out, Adidas has seen a 95 percent decrease in the time merchandisers spend on Complete the Look, while the number of items featured in the outfits has increased by 960 percent.
“Our website is the most important store we have in the world,” Kasper Rorsted, chief executive of Adidas, said at the time.”