“Sales in the U.S. are at a nine-year high. One thing Jeff’s presentation made abundantly clear is that the company plans to keep those numbers up with artificial intelligence.
Last spring, Walmart redesigned its website to be more personalized. Shoppers are served product recommendations based on their previous behaviors, an important distinction. According to Accenture, 58% of consumers are more likely to buy from a retailer that does so. Plus, if a brand doesn’t make relevant recommendations, SmarterHQ found that 47% of people will go to Amazon — Walmart’s chief rival.
“We have more data than nearly everyone in the world. We’re making heavy investments in artificial intelligence and machine learning to grow our business,” says Jeff. ‘Why? Because we have to.'”