AI Changing The Face Of Digital Advertising

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  • “With an increased digital consumption the world is creating massive amounts of data on a daily basis. According to Domo’s Data Never Sleeps 5.0 report, there are 2.5 quintillion bytes (1 million terabytes) of data created each day! And it is estimated that a staggering 1.7MB of data will be created every second for every person on earth by 2020.
  • Ad fraud is so rampant that nearly 30% of the ad budget lay waste owing to such fraudulent activities. Seemingly impossible for humans, AI can keep an eye on the bots in real time to find fraudulent patterns.
  • The changes that AI has brought and will bring in digital marketing are huge. The AI market in digital marketing is set to grow at a compounded annual growth rate of around 30% globally to reach USD 40.09 billion by 2025, according to estimates by Markets&Markets. This growth will be fuelled by Asian giants such as China, India, Japan, and South Korea.”

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