Domino’s Makes A Pizza Points Loyalty Play With AI
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“To receive the promotion, diners download the QSR’s app and sign up for its rewards program. They can then use a “newly embedded pizza identification feature to scan their pizza” and earn 10 points from the company. Customers then redeem 60 points for a medium two-topping pizza at the restaurant chain. To make the promotion possible, the company’s digital analytics team made a tool using artificial intelligence (AI) that can spot a pizza in a photo. “We kept the definition broad, and we landed on an open-faced expression of sauce, cheese and crust,” Domino’s VP of Advertising Kate Trumbull told AdAge.
That effort came after former Domino’s Pizza CEO Patrick Doyle predicted more voice orders from customers and deliveries from autonomous cars. He said last year that ‘…over the next three to five years, I think you will see more and more people using natural voice to place orders, as opposed to thumbing things into their screens.'”
