New Global Data Suggests Online Fashion Shoppers Now Spend More on Mobile Than Desktop: 46% v 44%

    • “The research is based on an analysis of 1.2 billion visits to fashion ecommerce websites globally over the whole of 2018.
    • New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%.
    • On average fashion shoppers browse for 164 seconds when they visit a site on mobile – and 239 seconds on desktop.
    • And they are less likely to make a purchase on mobile, with the conversion rate averaging 1.32% on smartphone (compared with 2.4% on desktop).
    • The average order value (AOV) is also lower on mobile at $103 compared with $120 on desktop.”

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