“Accounting for 70% of all navigational traffic and a big chunk of sales – due to the scale of the product offering – search was unwieldy and delivering a patchy customer experience.
“The search we had in place simply couldn’t cope with our 50,000 product, multi-category catalogue,” explained Craig Elwell, Head of Digital Transformation. “
‘Apptus has absolutely smashed the projected uplift target,” Craig explained. “Search conversion improvement is well above the 5% projected and expected to drive significant annualised sales increases.'”