Domino’s Looks To AI, Loyalty And ‘Fortressing’ For More Growth

“Now get ready for AI-based ordering, an idea that Domino’s executives touted on Thursday (Feb. 21) during the company’s Q4 post earnings conference call with investors.

Not only did the chain’s Piece of the Pie loyalty program contribute “meaningfully to our traffic gains” during the period, according to CFO Jeff Lawrence, that program is now being fortified by artificial technology — a move that demonstrates the technological progress being made in the QSR world.”

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