“Artificial Intelligence backed data authentication platform Fakespot announced it has surpassed 3 billion reviews analyzed, up 50% from the end of 2017.
“Some of the biggest companies in the world are in danger of losing the trust of consumers. When it comes to eCommerce, marketers and advertisers know no boundaries, publishing fake reviews to sway consumers’ purchasing decisions. With Fakespots rapid growth and reach, we hope to change this narrative and bring integrity back to customer reviews.” Saoud Khalifah, CEO of Fakespot
Research shows that 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as personal recommendations.”