Amazon to utilise AI to bust counterfeit sales

“Amazon has announced it will utilise artificial intelligence in order to subdue counterfeit products on its ecommerce platform.

The online retailer has a history of struggling to remove the number of counterfeit goods on its marketplace, and has revealed its new program Project Zero will use a set of technological tools with brands to allow traders to remove fake listings.”

https://www.retailgazette.co.uk/blog/2019/03/amazon-utilise-ai-bust-counterfeit-sales/

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