Why the Marriage of AI and AR Can Help Reduce Product Returns

Credit: Getty Images by Maciej Frolow

“Product returns. Costing brands upwards of $300 billion every year, and growing as e-commerce expands as a consumer preference, returns present a unique challenge. However, technologies like artificial intelligence (AI) and augmented reality (AR) can prevent the return from even occurring.

  • AI technology has the power to boost consumers’ confidence in their purchases while also suggesting essential complements that can enhance the product purchased.
  • Another use case for AI is to help shoppers make informed decisions when it comes to sizing.
  • Apparel return rates can range as high as 40 percent.”


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