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“Product returns. Costing brands upwards of $300 billion every year, and growing as e-commerce expands as a consumer preference, returns present a unique challenge. However, technologies like artificial intelligence (AI) and augmented reality (AR) can prevent the return from even occurring.
- AI technology has the power to boost consumers’ confidence in their purchases while also suggesting essential complements that can enhance the product purchased.
- Another use case for AI is to help shoppers make informed decisions when it comes to sizing.
- Apparel return rates can range as high as 40 percent.”