- “But AI is changing all of this, and adding tools which make the arsenal owned by e-commerce companies look archaic. Many malls in India and abroad are already adopting AI services which allow them to learn who the customer actually is.
- The cameras installed in the malls are performing face recognition, and matching it back to the available database, where very rich and contextual information is stored about the customers.
- Companies like Inkers are providing advanced retail analytics to offline retain chains which can tell retailers whether the customer walking in is a high-value customer or not, or whether he/she is walking in with the family, or the kind of stores visited prior to visiting their store, or even whether they came in a luxury car or simply walked in.
- AI is bringing a new battlefield for the e-commerce players and AI analytics are helping offline retailers fight back.