AI sets a new battlefield for e-commerce players

  • “But AI is changing all of this, and adding tools which make the arsenal owned by e-commerce companies look archaic. Many malls in India and abroad are already adopting AI services which allow them to learn who the customer actually is.
  • The cameras installed in the malls are performing face recognition, and matching it back to the available database, where very rich and contextual information is stored about the customers.
  • Companies like Inkers are providing advanced retail analytics to offline retain chains which can tell retailers whether the customer walking in is a high-value customer or not, or whether he/she is walking in with the family, or the kind of stores visited prior to visiting their store, or even whether they came in a luxury car or simply walked in.
  • AI is bringing a new battlefield for the e-commerce players and AI analytics are helping offline retailers fight back.

https://www.google.com/amp/s/timesofindia.indiatimes.com/blogs/voices/ai-sets-a-new-battlefield-for-e-commerce-players/

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