“The Indonesian e-commerce market is estimated to be worth $53 billion in 2025, according to a recent report by Google and Temasek, making it the largest in Southeast Asia by some distance. But that big number has attracted numerous rivals. While Tokopedia leads the way with 153 million monthly visits, according to iPrice Group, fellow Indonesian unicorn Bukalapak logs 95 million.
Now, Tanuwijaya wants to diversify and create what he calls an “infrastructure as a service” company. The idea, put simply, is to ensure products are in the right place at the right time, even if that place is a far-flung community. In practice, there’s nothing simple about it.”