E-commerce can’t deliver what consumers want, but social commerce can
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“Two out of five (40 percent) of the world’s population is on social media, including 60 percent of Americans. eMarketer predicts that almost 70 percent of retail ecommerce sales will come through mobile by 2021.
Its community members typically spend over 20 minutes per day in the app including engagement across Instagram and Facebook
Almost three out of five (56 percent) want to see product ratings or pictures before making a purchase.”
