How AI is Changing Advertising in China

“Advertising in China is at the frontlines in AI adoption and innovation. The majority of ad spend in China is already digital, and AI-based advertising thrives on the massive datasets available in China for number crunching and automation. The key driver for AI in advertising, however, is China’s hyper-competitive ecommerce market, which is more than double the size of its U.S. counterpart. China-based startups use AI to analyze, categorize, and rank influencers, creating an open, blockchain-based, micropayments marketplace that can include everyone on social media. China’s white-hot AI advertising applications can serve as roadmaps and spark ideas in other industries that are just beginning to move through the AI learning curve.”

https://www.google.com/amp/s/supchina.com/2019/03/06/must-see-china-focused-panels-at-sxsw-2019/amp/

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