Salesforce grows commerce and marketing software sales 34% in Q4

  • “Benioff noted that companies are increasing their use of Salesforce Einstein artificial intelligence technology to build online interfaces more personalized to their customers’ interests. He added that Salesforce will soon make its Einstein AI technology available in every Salesforce application, adding such features as voice-activated commands into CRM and other software.
  • Block added that more companies are shifting more of their IT spending toward innovation projects as part of digital transformation. He noted that, in the financial services industry, companies have traditionally budgeted 90% of their IT spend to maintenance of existing technology systems. “Now what you see in financial services is a drive toward more of a 50-50 spend between maintenance and innovation,” he said.”

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