South by Southwest isn’t just big for tech, film and music. Retailers make a splash at SXSW
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Photo by Gary Miller
“In between the glamour and geeks, companies like Walmart, Macy’s, Nordstrom and Kohl’s are sending execs to Austin to tout new technologies and how they’re keeping up with the changing retail landscape.
In addition, some retailers that started out and still mostly sell online will be at this year’s SXSW, which starts Friday and runs through March 17. Among them are luggage maker Away, clothing rental service Rent the Runway, apparel companies Revolve and Outdoor Voices and online marketplace StockX.
Walmart is sending its Chief Technology Officer Jeremy King to talk about why stores still play an important role in the retailer’s e-commerce strategy.
Kohl’s is sending Grace Burgio, who manages artificial intelligence for the department store chain, to discuss how AI is helping Kohl’s boost in-store sales.”
