REI uses artificial intelligence for order management

  • “REI’s sales increased $100 million in the first year of using the Watson Order Management tool by tapping into this previously unseen store inventory, Bingle says.
  • ‘We calculated that we were saying, ‘No’ 800,000 times every year because we weren’t accessing the inventory in the stores itself,’ says Bingle about not being able to fulfill online orders from stores.”

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