McDonald’s wants to become the Amazon of fast-food

  • “McDonald’s plans to install Dynamic Yield’s technology in its drive-thrus and self-order kiosks, as well as on its mobile app. The AI-powered software will let McDonald’s change what’s displayed on its digital menu boards based on factors including what a customer has already ordered, along with local weather and traffic conditions.
  • More broadly, McDonald’s can glean valuable insights by gathering data on its 68 million daily customers.”

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