Components of Contextual Banking
“Contextual banking is the foundation for providing the personalized, ongoing, omnichannel, unique, and seamless experiences wanted by consumers and talked about by bankers and credit union executives….The insights derived from this data and the analytics that follow provide the basis for response to any consumer action or request – across all channels.
Some of the most basic components of contextual banking include:
• Time of day
• Channel preference
• Product usage history (including payments)
• Past behaviors
• Web search history (when and where)”