AI & ML Are Key To Hypersonalisation In The Banking Sector

  • “According to a 2018 study by Analytics India Magazine, 38% of total analytics revenue in India ($1 billion, approximately) comes from banking and finance at a 31% growth over 2017.
  • For the study, which compiled the responses of top banking executives from North America, 66% of the respondents believe the ability to offer more highly individualised experiences to customers ranks as one of the top three priorities for their organisation.
  • While only 31% of consumers surveyed believe their financial institution knows their needs well, and only 34% thought their bank had their best interests in mind.”

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