AI is a ‘competitive necessity’ in retail, 72% of executives say

“The report surveyed more than 300 executives in the US to determine the state of AI adoption in retail. Momentum is continuing to build, with 72% of retailers saying AI will be a “competitive necessity,” in the next five years, the report found.

The AI tools retailers are using most are:

  • chatbots or virtual agents (41%)
  • robotic process automation (RPA) (40%)
  • machine learning or predictive analytics (36%)”

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