“We live in a world peppered with countless digital interfaces, devices and platforms, which makes our online and offline space a behavioral-data-goldmine. Further development of cutting-edge technologies – from 5G to deep learning and ubiquitous computing – means the ability to gather and decipher behavioral patterns and anomalies in real-time and real-space will be boundless.
‘We can write equations about it. We can predict it. We can influence it. We can engineer it,’ says Alex (Sandy) Pentland – an MIT professor, data scientist, author and social physics pioneer.”