Image Credit: RIS News
“For perspective, it’s worth noting that eMarketer expects Walmart to account for 4.6% of ecommerce sales this year, up from around 4% in 2018. The company expects to come off its 40% growth in 2018 with 35% growth in 2019. This doesn’t compare with Amazon’s strong double digit growth rate especially off its 50% share. At the same time, Amazon’s share of physical retail sales is next to nil and that’s where Walmart generates most of its business.
Both companies have a ton of data on their users. But while Amazon has transformed that into tech-enabled market intelligence, Walmart is a little behind in that race (although it’s already testing its own AI, visual search techniques, AR capabilities and the like). Additionally, Walmart has a much more comprehensive physical presence, so it is far better able to cater to popular formats with greater near-term relevance like order online and pick up at store.
So the race is far from over and both companies look about evenly poised to capture a growing share of the market mostly at the cost of smaller players, or those with limited resources to really take technology support to all it can be, i.e. artificial intelligence, robotics, AR, et al.”