Why Personalization is the Natural Evolution of eCommerce

  • “Another fun fact: nearly half of US consumers say they’re more likely to make purchases with companies that personalize experiences, according to Accenture.
  • It’s estimated that by 2020, eCommerce businesses who use a smart personalization software will see as much as a 15% increase in their profits, according to Gartner.
  • Following a recent 3-month long in-home delivery pilot program launched by smart lock maker August, 90% of clients who participated later said that if the service of in-house deliveries from merchants would continue to be available, they were happy enough with it to want to continue using the service.
  • With 42% of B2C customers being influenced to purchase following a good customer service experience, according to Zendesk, it’s no surprise that eCommerce is looking to AI bots to help convert users.
  • Gartner predicted that by 2020, over 85% of all customer support communications for online businesses will be done using AI, not customer service representatives.
  • ECommerce marketers can use AI and CRM to identify and create uber-accurate personas of your users.

https://www.google.com/amp/s/www.business2community.com/ecommerce/why-personalization-is-the-natural-evolution-of-ecommerce-02193947/amp

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