“There’s merit to Blueshift’s approach. A recent report published by Forrester Research found that highly personalized, omnichannel marketing campaigns have the potential to generate four times more revenue and 18 times greater profits than static campaigns.
In practice, Interaction Graph enables marketing managers to manage email, push notifications, text messages, social media accounts, and webpages in one place, and to A/B test and optimize content in an automated fashion. Through Blueshift’s Personalization Studio dashboard, admins can segment users in real time by behavior (i.e., attributes and time frame) and demographic (names and IP addresses), all while proprietary algorithms tabulate predictive scores to identify which users have a high or low likelihood of completing various actions.
‘Marketers need a system that was built ground up with AI,’ said Storm Ventures managing director Tae Hea Nahm. ‘Savvy digital marketers are starting to realize that AI Marketing requires a fundamentally different architecture. Like the early transition to SaaS and now to AI, incumbents will have a very hard time re-architecting their platform.'”