How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

“Innovative retailers have used in-store heatmapping, CCTV, floor sensors and more in order to determine shopper patterns, inform resource planning and ultimately improve the store experience:

Tencent YouTu Lab x Intel

YouBox is an intelligent analytics framework that retailers can apply to legacy cameras. DeepGaze provides retailers with information about how shoppers move around the store and hotspots they visit.

JD.ID X-Mart

Chinese ecommerce company JD opened a cashierless store in Jakarta, Indonesia, that uses sophisticated technology to study shopper movements.

The Drug Store

Iris Nova, the parent company of direct-to-consumer beverage brand Dirty Lemon, has opened two cashier-less stores in New York City, which use heat map trackers to monitor shopper foot traffic as well as RFID-enabled refrigerators that track inventory sold and QR codes that prompt shoppers to pay via text message.”

https://www.psfk.com/2019/04/data-debrief-behavioral-heat-mapping.html

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