- “According to Gartner, there are two distinct ways in which business leaders can monetize data.
- Direct Monetization. The way to realize value from this avenue involves directly adding AI as a feature to existing offerings.
- Indirect Monetization involves embedding AI into traditional business processes with a focus on driving increased revenue. A popular example of this is corporations who come out with branded, paid-for reports based on the data they own.
- AI also has huge potential to drive businesses to explore and exploit eCommerce platforms as a credible channel for sales and to help drive the digital agenda forward.”
