AI, Oh Why? Forrester Reports On What Brands Are Doing Wrong

  • “AI use for marketing has grown from 43% in 2016 to 88% today, but “this spike correlates with declining brand reliance on campaigns,” the study notes. 
  • Of those surveyed, 54% Say they are AI-assisted across more than one channel. Another 20% are AI-assisted in one channel.
  • Only 19% are AI-autonomous in more than one channel, and 7% are autonomous in a single channel.”

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