AI, Oh Why? Forrester Reports On What Brands Are Doing Wrong
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“AI use for marketing has grown from 43% in 2016 to 88% today, but “this spike correlates with declining brand reliance on campaigns,” the study notes.
Of those surveyed, 54% Say they are AI-assisted across more than one channel. Another 20% are AI-assisted in one channel.
Only 19% are AI-autonomous in more than one channel, and 7% are autonomous in a single channel.”
