- “Lowe’s Cos. Inc. is following the distant footsteps of chief competitor Home Depot Inc. with the purchase of retail analytics technology from vendor Boomerang Commerce.
- Home Depot bought data-driven retail pricing startup BlackLocus in 2012 to bolster its pricing strategy, he says.
- Lowe’s CEO Marvin Ellison said late last year that the company plans to spend $500 million per year through 2021 on technology and to hire more than 2,000 engineers to improve Lowes.com
- Internet Retailer estimates Lowe’s had ecommerce sales of $3.97 billion in 2018, up 30.0% from $3.06 billion in 2017.”
https://www.digitalcommerce360.com/2019/05/22/lowes-buys-boomerang-commerces-pricing-technology/
About Boomerang
Product: Commerceiq.ai
Guru Hariharan. Chief Executive Officer
