Lowe’s buys Boomerang Commerce’s pricing technology

  • “Lowe’s Cos. Inc. is following the distant footsteps of chief competitor Home Depot Inc. with the purchase of retail analytics technology from vendor Boomerang Commerce.
  • Home Depot bought data-driven retail pricing startup BlackLocus in 2012 to bolster its pricing strategy, he says.
  • Lowe’s CEO Marvin Ellison said late last year that the company plans to spend $500 million per year through 2021 on technology and to hire more than 2,000 engineers to improve Lowes.com
  • Internet Retailer estimates Lowe’s had ecommerce sales of $3.97 billion in 2018, up 30.0% from $3.06 billion in 2017.”


About Boomerang

Product: Commerceiq.ai


Guru Hariharan. Chief Executive Officer


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